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Throughout this century, consumers have grown more aware of the products they use, their source materials, and their overall impact on society and the environment. As a result, both established and new companies have worked to develop product lines that their customer base feels meet their personal ideals, values, and ethics.
Many manufacturers of skin cleansers, along with most beauty products, have joined the effort to reduce or even eliminate the use of animal testing and products. Sellers that make a company-wide effort toward more ethical best practices, such as Jennifer Bradley, lead the way.