Throughout this century, consumers have grown more aware of the products they use, their source materials, and their overall impact on society and the environment. As a result, both established and new companies have worked to develop product lines that their customer base feels meet their personal ideals, values, and ethics.
Many manufacturers of skin cleansers, along with most beauty products, have joined the effort to reduce or even eliminate the use of animal testing and products. Sellers that make a company-wide effort toward more ethical best practices, such as Jennifer Bradley, lead the way.
The most obvious reason to use cruelty-free products is self-explanatory: most people cringe at the idea of their own pet being subjected to painful or even deadly testing, the way laboratory animals are to prove the safety of many beauty products.
Therefore, people try to steer clear of beauty and other products that source from animals. Their personal ethic compels them to buy only synthetic or plant-based products instead.
For decades, makeup brushes have boiled down to choosing between natural or synthetic choices. Each one provides its own set of advantages and disadvantages.
Synthetic makeup brushes use materials whose history dates back to World War II and have proven resilience, especially relative to natural makeup brushes. They also offer a range of other advantages.